We are currently experiencing technical difficulties with our telephone system.
We apologise for any inconvenience and are working to resolve this as soon as possible.
Secured Loans > Supermarkets misleading consumers says CMA

Supermarkets misleading consumers says CMA

8th August 2015 | Published by Evolution Money

barter-250x206Supermarkets are deliberately misleading their customers with confusing promotions, says the Competition and Markets Authority, (CMA).

Following a three month study, the competition regulator found evidence that some supermarkets could be breaking the consumer law.

The CMA investigation was triggered by a complaint from Which? the consumer group. Their ‘super complaint’ accused the supermarket industry of confusing and deliberately misleading price tactics in hundreds of cases. However, the CMA said that although they had found some examples, the problem was not as widespread as Which believed.

The supermarket industry responded to the investigation by saying that most pricing promotions represented good value for money for consumers.

The CMA is to continue its investigation and has said that some supermarkets will be fined for their failure to comply with consumer law.

During the three month study, the CMA found that 800 of 150,000 products displayed prices that could mislead. For example, some products showed a discounted price and compared this to the old, non-discounted price, but this is only allowed if the product has been at the discounted price for a shorter time than at the higher price. In a number of cases, the CMA found that supermarkets were not adhering to this regulation.

Furthermore, some supermarkets did not always display how much the product cost per gram or per litre clearly or did not use like with like, making it difficult for the consumer to compare products.

Examples from the Which? complaint
Which? found that Pepsi Max was sold for £1.98 for 28 days and then sold at £1 for 63 days with a promotion, saying that it had been reduced from £1.98, although it had been on sale at that price for a far shorter time than at £1.

The price of tomato ketchup is sometimes given per 100g or 100 ml, making it less simple to compare prices.

Category: Money
This post was written by Evolution Money
Warning: Late payment can cause you serious money problems. For help, go to moneyhelper.org.uk
Representative 28.96% APRC (Variable) - For a typical loan of £20,950 over 85 months with a variable interest rate of 23.00% per annum, your monthly repayments would be £537.44. Including a Product Fee of £2,095.00 (10% of the loan amount) and a Lending Fee of £714.00, the total amount repayable is £45,682.15. Annual Interest Rates ranging from 11.7% to 46.5% (variable). Maximum 50.00% APRC. The loan must be paid back by your 70th birthday. Read more.

Think carefully before securing debts against your home your home may be repossessed if you do not keep up repayments on your mortgage or any other loan secured against it. If you are thinking of consolidating existing borrowing, you should be aware that you may be extending the terms of the debt and increasing the total amount you repay.
© 2024 Evolution Money | Cookies | Terms & Conditions | Fair Processing Notice
Start Here
Please wait

Please wait

Don't leave just yet!

Evolution Money are a multi Award Winning UK finance company with thousands of happy customers!

Award Winning

Our friendly loan advisors can let you know if you're eligible for a loan without affecting your credit score. Why not give us a call today!

Freephone 0800 144 8188

Back to Evolution